For the hospitality industry, responding to Google reviews is crucial. Almost 90% of hotel owners believe online reviews are among the most influential factors shaping their industry’s future.
Guests who actively read reviews before booking a hotel expect a review response from the hotel authority. Therefore, it is high time to experiment with your review responses, for which you can buy Google reviews.
Are you wondering why Google review responses are crucial for hotel owners? This guide is just for you. Read the effective tricks for responding to good and bad reviews to stand out as a reputable hotelier.
Why Are Google Review Responses Important For Your Hotel?
Your responses to the guest’s feedback on the Google review can give you endless benefits. Some of the unavoidable benefits that hotel owners can get from review responses are;
- Timely responses to Google reviews with a professional tone build trust among your prospective guests. Responding with appreciation and responsibility generates a sense of faith among your online viewers in your business.
- Responding to the grievances of an unhappy customer can help you improve your hotel services while retaining them with the assurance of better future services.
- Reviewing and responding to Google reviews can increase customer engagement and give you an immense competitive advantage.
Excited after knowing the manifold benefits of review responses? Are you all set to try different ways of responding to hotel reviews? Well, here are some tips that you can follow.
How Can You Respond To Different Hotel Reviews?
You can get three types of reviews, positive ones, negative ones and those that that falls in between them. However, your prompt reply to each type of review is equally valuable.
Let’s see how you can quickly reply to different sorts of reviews in your hotel’s Google reviews;
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How to Respond To Good Hotel Reviews?
Your response to positive reviews increases your chances of retaining your happy guests. Their reviews are your biggest marketing tools so respond and utilize them effectively. You can follow the following measures;
- Address the positive reviewer by name while thanking to establish a personal approach in your responses.
- Always use statements like “we” or “us” in your positive review responses to acknowledge the collective effort of all the members working for your hotel.
- Have your signature response line or unique style to help them easily remember you.
- Be friendly and welcoming in your responses, and do not forget to invite your guests back to your hotel on their next trip.
- Restrain from using the same or generic responses to your good reviews, as it shows your lack of appreciation for positive feedback.
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How To Respond To Bad Hotel Reviews?
Replying to positive reviews is way simpler than to negative ones. You can take the following ways to help;
- Acknowledge the issue and take responsibility when addressing your guests’ negative experiences.
- You can start with a sorry and promise to provide a better in-stay experience on their next visit.
- Unlike “we” in those positive review responses, you must use “I” to take responsibility personally, showing your accountability and sincerity.
- Try to explain the malfunctions or the reasons for their inconvenience with a promise of not repeating them.
- Avoid using templates, counterarguments, and offensive words to respond to negative hotel reviews.
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How To Respond To Neutral Hotel Reviews?
Neutral reviews are those with a mixture of praise and criticism. Therefore, your response to them is vital. You can try the following ways including;
- Ask for their suggestions on improving the areas of their complaints while appreciating their feedback.
- You can even address the guest’s issues but fail to mention them in the review to show your eye for details and zeal for improvements.
- Do not rush, and avoid using a generic tone here too.
What Strategies To Follow While Responding To Hotel Reviews?
Following a strategic approach will help you curate individualistic responses to your hotel reviews. You can follow the below strategies while replying to your guest feedback;
- Make a single Gmail account for your hotel and link it with all your online hotel profiles and review sites. This will help you effectively manage review alerts, as you will receive them in one place.
- Decide and deploy the duty of review responding to a particular department of your hotel management. You can bestow the task upon your guest operation team, sales team, or directly to your guest service manager.
- Respond to your Google reviews in a consistent professional tone. Whether it’s positive or negative, your code of conduct should be formal.
- Respond to all your reviews, especially the negative ones, promptly, ideally within 24 to 48 hours.
- Use online reputation management tools or professional agencies to monitor, analyze, and quickly respond to Google reviews.
Conclusion: Boost Your Hotel Business Today!
The hospitality industry deals with providing a welcoming, soothing, and relaxing outdoor travel experience to national and international visitors. Therefore, their responses in Google reviews should also maintain that tone.
Follow the above ways to respond effectively to your good and bad Google reviews. These tips will help you retain more of your old guests while simultaneously attracting new ones.
If securing positive reviews through constant appeal is becoming a bit intimidating, try availing yourself of growth services from Buyreviewz. A flood of high-quality reviews will give your hotel business a boost.
